Branding

From developing new brands from the ground up, to refreshing existing brands, to simple logo creation for realized concepts, I've done it all.

Everybody wants pretty pictures, nice colors, beautiful fonts, but that's not what branding really is. Branding is developing a set of standards that represents your company, your product, or your service. It's not just what you like, it's what makes sense for your brand.

What is a brand's personality? What should the brand's voice sound like? What textures, colors, sounds, etc. logically relate to the brand. And most importantly, why is this brand unique.

Branding should be consistent, not fluid. It should be purposeful, not an afterthought. It should be meaningful, not arbitrary.