Marketing

I've worked on everything from brand development to successful online marketing and advertising campaigns to television ad production and speechwriting. I've designed everything from web sites to print collateral to NASCAR paint schemes. I love creative problem solving, and I look forward to putting the experience I've gained to good use to guide your marketing initiatives.

Within this site you'll find samples of some of the more visual work I've done (design, photography, etc.), but keep in mind this is but a fraction of what I can do. Much of the strategic planning, short-term and long term activation planning, and developmental work I've done is proprietary to my previous employer. I can't very well lay out their corporate marketing plans for the entire world to see.

My process typically starts with two questions, what is the goal, and why are we reaching for that goal in particular. There is a belief that you should start with "why," and I agree with that, but in a world used to starting with "what," I find a shift in perspective is more readily accepted when you start in the same place as your audience.